Today we're launching Lua for Home Services in the US — AI agents for HVAC, plumbing, roofing, duct cleaning, painting, and every trade that answers its phone from a ladder. They pick up in under two rings, qualify the lead, quote the job, and book it straight into your calendar. Nights, weekends, and while your crew's on the tools.
If you run a home services business, you already know where the money leaks out. It's not your pricing and it's not your work. It's the phone.
The biggest jobs call at the worst times. The burst pipe calls at 11 PM. The dead AC calls on the hottest Saturday of the year. And when they call, you're on a roof, under a sink, or asleep — because you're the one actually doing the work. Office staff costs $45K+ a year and covers 40 of the week's 168 hours. Answering services take messages, and a message is not a booked job.
Why home services, why now
Most AI tooling so far has been built for people who spend their day in software — and fair enough, that's where it's easiest to start. But the businesses with the most to gain from agents are often the ones where the work happens in the field and the revenue happens on the phone. A home services company is, structurally, a perfect agent business: every missed call is a measurable, dollar-denominated loss, and there's no front office because the owner is the front office.
This is also exactly our thesis at Lua. We've never believed in "add a chatbot to your website." We believe the ratio of humans to agents in a business is a strategic decision — that your agent team should have names, responsibilities, and accountability, just like your human team. For a five-person HVAC crew, that's not a futurist talking point. It's five people who do the work, plus a front office that never sleeps.
Three agents, one front office
Each agent owns one stage of the job, from first ring to five-star review.
Answers every call in under two rings, 24/7. Asks the right questions for your trade, quotes from your price book, books the job into your calendar, and texts the customer a confirmation. Emergencies escalate straight to your cell.
Confirms the appointment the day before, reminds the customer the morning of, and briefs your crew before roll-out — gate codes, dogs in the yard, parking, which unit, what was quoted. Fewer no-shows, no cold arrivals.
Follows up after the truck leaves. Checks the customer's happy, asks for the review while the job's fresh, collects payment, and books the next service before anyone else gets a shot.
Live in 24 hours. Personal from the first call.
Setup is a few clicks, not a deployment project. Forward your number (about 10 minutes — or only forward the calls you miss, after-hours, or overflow). Load your playbook the same day: services, prices, service area, crew schedules, and the questions you'd ask yourself. Connect Jobber, Housecall Pro, or ServiceTitan — or just Google Calendar. Pen and paper? No judgment. You're live within 24 hours, with every call recorded, transcribed, and summarized to your phone.
Fast doesn't mean generic. Pick your trade and the whole agent changes underneath — intake questions, urgency rules, quoting logic. A burst pipe and a paint estimate are not the same phone call, and your agent knows it. Speed of setup, depth of personalization. We refused to trade one for the other.
And the three agents are just the starting line. They cover what every home services business needs on day one — but your business has bottlenecks that aren't on anyone's template. A warranty follow-up that never gets made. A supplier reorder that always slips. Describe the problem in plain language and build an agent for it. The three agents are the floor, not the ceiling.
Hear your own agent take a call
The product is a phone call, so the right demo is a phone call. We'll point Lua at your trade, your price book, and your calendar — then you call it yourself. If it doesn't sound like someone you'd hire, hang up on us.
