E-commerce has always been about meeting customers where they are with the right information at the right time. AI agents are making that possible at a scale that human teams alone can't match.

We're seeing teams on Lua deploy agents across their entire customer journey — from first visit to post-purchase support — and the results speak for themselves.

The numbers

Across our customer base, e-commerce teams using Lua agents are reporting:

  • 3x conversion lift from personalized product recommendations
  • 67% cost reduction in customer support operations
  • 40% more qualified leads from automated lead qualification
  • 24/7 availability across web, mobile, WhatsApp, and Instagram

These aren't theoretical projections — they're results from production agents handling real customer conversations.

Use case: The AI shopping assistant

Imagine a customer browsing your store at 11pm. They have questions about sizing, want to compare products, and need help finding a gift for someone. A traditional chatbot would offer canned responses and a link to the FAQ. A Lua agent can:

  • Pull real-time inventory and product details from your Shopify or WooCommerce store
  • Make personalized recommendations based on browsing history and stated preferences
  • Handle objections naturally with product knowledge
  • Process the order and send a confirmation — all within the conversation

The agent connects to your store via Lua's Shopify and WooCommerce integrations, so it always has accurate product data, pricing, and availability.

Use case: Automated cart recovery

Cart abandonment is the biggest revenue leak in e-commerce. Lua agents can be triggered by Shopify webhooks when a cart is abandoned, then reach out proactively on the customer's preferred channel — WhatsApp, email, or Instagram DM — with a personalized message that addresses their likely objections.

Because the agent understands the products in the cart, it can answer questions, offer alternatives, or apply a discount code — all autonomously.

Use case: Post-purchase support

Order tracking, returns, exchanges, and refund requests make up the bulk of post-purchase support. A Lua agent can handle all of these by connecting to your order management system and taking real actions — not just providing information, but actually processing refunds and initiating returns.

Getting started with e-commerce agents

Lua provides e-commerce-specific templates including an E-commerce Assistant, Upsell Agent, and Cart Recovery agent. Each comes with pre-built Shopify and WooCommerce integrations that you can customize to your catalog and brand voice.

The event-driven architecture means your agent can respond to real-time events — new orders, abandoned carts, refund requests — and take action automatically across any channel.

Browse our e-commerce templates to get started.