Here's a problem every team building AI agents faces: your customers don't live on one channel. They're on your website, in Slack, on WhatsApp, scrolling Instagram, and checking email. Building and maintaining a separate agent for each channel is expensive, inconsistent, and slow.

Lua solves this with a single principle: deploy once, run everywhere.

One codebase, seven channels

When you build an agent on Lua, you write your business logic once. The platform handles the channel-specific details — message formatting, media handling, authentication, rate limits — so your agent works natively on:

  • Web — Embeddable chat widget for your website
  • Mobile — Native iOS and Android experiences
  • Slack — Full Slack bot integration for internal tools
  • WhatsApp — Business API integration for customer support
  • Instagram — Direct message automation
  • Facebook Messenger — Conversational commerce
  • Email — Automated email responses and workflows

Why this matters for your business

Consider a customer support agent. A customer asks about their order status on WhatsApp at 9am, follows up via email at lunch, and checks your website chat that evening. With Lua, it's the same agent, the same context, the same quality — across every channel.

Teams using multi-channel AI agents on Lua have seen a 67% reduction in support costs while maintaining 24/7 availability across all channels.

How it works technically

Under the hood, Lua normalizes incoming messages from each channel into a standard format your agent can process. Your tools and skills don't need to know whether a message came from Slack or Instagram. When your agent responds, Lua translates the response back into the channel's native format — including rich cards, buttons, images, and quick replies where supported.

Channel configuration is handled through the Lua dashboard. No additional code required — just toggle channels on and authenticate.

Event-driven automation across channels

Multi-channel isn't just about conversations. Lua's event-driven architecture lets you trigger agent actions from webhooks — a Stripe payment, a Shopify order, a GitHub deployment. Your agent can respond to real-world events and reach out proactively on the right channel at the right time.

Combine this with scheduled tasks using cron patterns, and you have a fully autonomous agent that works across channels around the clock.

Start building your multi-channel agent today — no credit card required.